Coachella is mainly aimed at a the 'young adults' population being an annual music and arts festival held at the Empire Polo Club in Indio, California. As it is held in one of the largest states of America, it means that almost millions can take part.
Though the costs for the festival are quite high, the popularity and "hype" that the whole festival gets gets year seems to not deter people from attending.
Each year, many different acts take centre stage for Coachella; some well known like Hozier and AC/DC, yet Coachella also helps to introduce new and upcoming artists, helping to give them their own chance of stardom, and hopefully become successful in the music industry.
From the very wide range of social media, news about anything and everything can get out within seconds, picture, videos, gifs, meme's; all available at the touch of a finger. Because of this, operations like Coachella can get out to a missive audience within minutes, making their publicity easier than ever before.
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